YUANBIAOTI:MAIJIA:DIANFANBAOHAIBIXUYOU“CHAIHUO”FATING:YOUBEICHANGLI

GUANGZHOURIBAOZHAOQINGXUN(JIZHEYUTONGXUNYUANLIYING、LIANGYUETING)SHANGCHENGZAIZHAOQINGRELEYICHANGGUANSI，YIWEIGUKEYONGQIPINGTAISHANGCHUSHOUDEPIAOLIANGDIANFANBAOZUOFANSHI，MEIYOUCHAIHUOCHUXIAN。JINRI，FENGKAIXIANFAYUANSHENJIEGOUWUHETONGJIUFEN，YIFABOHUIYUANGAODESUSONGQINGQIU。

原告:

效果与卖家描述不符

JINNIAN4YUE，FENGKAIZAIJD.COMSHANGCHENGMAILEYITAI299YUANDEDIANFANBAO。MAIXIANSHENGSHOUDAODIANFANBAOHOU，RENWEIDIANFANBAOMEIYOUWANGZHANXUANCHUANZHONGMIAOSHUDE“YIJIANSHICHAIMIJISHU”HE“JIANKANGYUANSHENGTAIJISHUCHAIMIZUIXIANG”NEIMEGAODUAN，“CHAIMI”CONGWEICHUXIANGUO。YUSHITAYAOQIUDONGGUANJD.COMDEYIJIAMAOYIGONGSIHEBEIJINGJD.COMDEYIJIADIANZISHANGWUGONGSI，JD.COMSHANGCHENGWANGGOUPINGTAIDEYUNYINGSHANG，TUIHAIHUOKUAN，PEICHANGSANBEIHUOKUANDESUNSHIBINGDAOQIAN，DANJUNBEIJUJUE。

WEICI，MAIXIANSHENGJIANGTAMENGAODAOLEFENGKAIXIANFAYUAN。MAIXIANSHENGRENWEILIANGBEIGAOCUNZAIXUJIAXUANCHUANQIZHAXINGWEI，WEIFANLE《XIAOFEIZHEQUANYIBAOHUFA》DIERSHITIAO。TONGSHI，LIANGBEIGAOSHIYONGZUIGAOJIBIEDESHUYU“CHAIHUOZUIXIANG”JINXINGXUANCHUAN，WEIFANLE《ZHONGHUARENMINGONGHEGUOGUANGGAOFA》DIJIUTIAODEGUIDING。

被告:

宣传是正当的，不构成欺诈

BEIGAODONGGUANJD.COMMAOYIYOUXIANGONGSI、BEIJINGJD.COMDIANZISHANGWUYOUXIANGONGSIDAFU:YI、SHEANSHANGPINGONGYINGSHANGJUYOUHEFAZHUTIZIGE，SHEANSHANGPINWEIZHILIANGHEGECHANPIN，WEIDUIYUANGAOZAOCHENGRENHESUNHAI；QICI，SHEANHUOWUDEXUANCHUANBUFUHEQIZHAZERENDEGOUCHENGYAOJIAN，ZAIXUANCHUANWANGYESHANGMINGQUEXIEMINGHUOWUDEXINGHAO、RONGLIANG、NEIDANCAILIAO、JIAREFANGSHIDENGCANSHUDENGXIANGXIXINXI；DISAN，CHAIMIXUANCHUANYOUXIANGYINGDEPEITAOJISHU，BUZUYIWUDAOYUANGAO。JISHIXUANCHUANYONGYUYOUXIACI，YEBUGOUCHENGQIZHA。

法院:

广告不足以误导消费者

KAIXIANFAYUANJINGSHENLICHAMING，BENANZHENGYIDEJIAODIANSHIDONGGUANSHIMOUMAOYIGONGSIDEGUANGGAOSHIFOUGOUCHENGDUIYUANGAOMAIXIANSHENGDEMINSHIQIZHA。

GENJUZUIGAORENMINFAYUANGUANYUZHIXING

ZHIYUCHAIMISHIFOU“ZUIXIANG”，CHUNSHUZHUGUANGANSHOU，MEIYOUTONGYIBIAOZHUN。BUNENGYINWEIZHUGUANGANSHOUERRENDINGBEIGAODEXUANCHUANJUYOUQIPIANXING。

JISHIBEIGAOGUANGGAOYUYANDEXUANCHUANXINGWEISHUYU《ZHONGHUARENMINGONGHEGUOGUANGGAOFA》DIJIUTIAOGUIDINGDE“GUOJIAJI”、“ZUIGAOJI”、“ZUIJIA”BUYUNXUSHIYONGDEQINGXING，YUANGAOYEKEYIXIANGYOUGUANBUMENJUBAOTOUSU。

CIWAI，“CHAIMIZUIXIANG”ZHONGSHIYONGDE“ZUIXIANG”YICIBINGBUSHIZHENDUISUOSHEJIDECHANPIN，DONGGUANJD.COMMOUMAOYIGONGSIHUOSUOSHEJICHANPINDESHENGCHANSHANGYEMEIYOUSHENGCHENGZHIYOUTAMENYOUCHAIMIJISHU，SUOYIGUANGGAOYUYANMEIYOUDUTEDEFANGXIANG。ZAIBEIGAOYIJINGXIANGXIJIESHAOLEBENANSUOSHEJICHANPINDEGUIGECANSHUDEQINGKUANGXIA，BENANSUOSHEJIDEGUANGGAOYUYANBUZUYIWUDAOPUTONGXIAOFEIZHEXUANZEGOUMAIGAICHANPIN，YUANGAOZAISHIYONGDIANFANBAODEGUOCHENGZHONGYAOQIU“DACHAI”YEWEIBEILESHENGHUOCHANGSHI。YINCI，YUANGAODUILIANGMINGBEIGAOSHIYONGJUEDUIGUANGGAOYUYANZAOCHENGDEQIZHAXINGWEIYAOQIUTUIHUO、SANBEIPEICHANGHESHUMIANDAOQIANSHIBUHELIDE。

ZONGSHANG，FENGKAIXIANFAYUANYIFACAIDINGBOHUIYUANGAODUIMAIXIANSHENGDESUSONGQINGQIU。